ARE WE REALLY DIFFERENT ???

what so different about indian consumers ... do we really behave in a different way.. can marketer help us in understanding how we are different from other consumers across the globe..do consumer bheavior really effects cgnitive thinking ... we need to develop some of the more profound scales to tell the people aroung how consumers behave in a different way from other region ... if we are looking towards the availbale literature can some body take the task similiar to what .. oace has done in US context .. we need to think on this ...... and i think there is tremendous potential in this area and need is there to do aresearch to find out how indians behave differently ???????.....