ARE WE REALLY DIFFERENT ???

what so different about indian consumers ... do we really behave in a different way.. can marketer help us in understanding how we are different from other consumers across the globe..do consumer bheavior really effects cgnitive thinking ... we need to develop some of the more profound scales to tell the people aroung how consumers behave in a different way from other region ... if we are looking towards the availbale literature can some body take the task similiar to what .. oace has done in US context .. we need to think on this ...... and i think there is tremendous potential in this area and need is there to do aresearch to find out how indians behave differently ???????.....

Experience Is the Mantra for Retailers

I am just reading few of the articles and on that basis i have constructed some views on experience in retail - lot of people talk about what is the future of retail in india . about how much percentage will organised retail occupy in coming decade and there are different new terminology is being evolving some talk about Category about store lay out and about merchandising . I feel one of the important term which people should look upon is the "EXPERIENCOMANIA" IN RETAIL . I mean that people get habitual or addicted to a store because of the wonderful experience they have in that environment . how to creat value through experience is one the biggest task which retailers will face in the coming decade . Becuase it is the experience with the product or services in the retail domain that will create "INTERLOCK " Between the customer and the product and the growth of your retail store depends on the how strong is the interlock.
so we can say that

first time buyer -----(converts) ----longtime buyer -----experience --------INTERLOCK------GROWTH